• 05-AUG-2010

2011 Buick Regal: New Regal for First Time in Six Years

Buick Regal is Back

As part of a total brand transformation, Buick will roll out the Regal nameplate for the first time in six years. Branding itself as a premium sport sedan, Buick hopes to target a younger generation of consumers. The new version is sleeker and more aerodynamic than previous models with an eco-friendly four-cylinder engine replacing the traditional V6. In addition, it's equipped with luxurious interiors and state-of-the-art technologies like interactive driver control systems that adjust to the driver's style. Drivers can test drive the Regal at local dealerships now and will be able to post video reviews, good and bad, to a social media website later this month. Available video includes footage of the Regal and relevant soundbites.