2015 Buick: Introducing the "24 Hours of Happiness" Test Drive
LOS ANGELES – Buick and its participating dealers today introduced the 24 Hours of Happiness Test Drive, a daylong test drive experience complemented by sounds, smells and even yoga techniques to help encourage well-being and happiness on the road.
Driving can be stressful, especially during rush hour or for those who get lost. A recent survey of drivers conducted online by Harris Poll– commissioned by Buick – shows 57 percent are interested in learning how to reduce their stress while driving. Separately, a recent AutoTrader.com "Car Buyer of the Future" study found that 88 percent of consumers said they would not buy a car without test driving it first. And a majority of those surveyed said they wanted more convenience and less pressure while test driving.
"From the refined and sculptural design of our vehicles, to the environment of our showrooms, to our award-winning customer service, happiness and a sense of well-being are inherent in everything we do," said Duncan Aldred, U.S. vice president, Buick.
The 24 Hours of Happiness Test Drive content includes exclusive videos, podcasts, compressed digital images, and even a recipe for an in-car fragrance designed to make any car journey a happier experience. The online content is expected to help to engage new customers and complement the dealer-offered 24-hour test drive.
To create the 24 Hours of Happiness Test Drive, Buick brought together some of America's leading experts on happiness and well-being. They used the beauty, calm and refined comfort of Buick vehicles to inspire their specialized content.
The experts include:
• Shawn Achor, author, happiness researcher and CEO of GoodThink Inc.
• Chad Dennis, yoga instructor to the stars
• Bar Refaeli, Israeli supermodel and yogi
• Amanda Chantal Bacon, wellness guru and Moon Juice founder
• Jeff Kober, actor and meditation coach
• Irene Neuwirth, jewelry designer and Council of Fashion Designers of America award winner
• Dr. Dot, masseuse to the stars.
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