Sneak Peek of the 2010 Los Angeles Auto Show: Buick Unveils New Fuel-Saving Technology

November 18, 2010

Los Angeles, California

LA Auto Show: Fastest Growing Car Brand

In preparation for the upcoming 2010 LA Auto Show, carmakers unveil new fuel-saving technology. Buick gave a sneak peek of their 2012 LaCrosse with eAssist. The eAssist "smart electrification" system increases fuel economy by 25 percent compared to the four-cylinder/six-speed powertrain in previous models. The system uses a state-of-the-art lithium-ion battery and electric motor-generator to boost fuel economy. The technology also provides class-leading highway fuel economy of 37 mpg, while maintaining the luxury, performance and value expected from the flagship sedan. GM's most successful brand to date, Buick sales are up 55 percent and its outselling competitors Acura and Audi. The eAssist will come standard on all 2012 models with the 2.4L four-cylinder engine. B-roll Includes:LA Auto Show footage/Buick eAssist. Edited package also available.