Buick Riviera to Make North American Debut at Detroit Auto Show

January 13, 2008

Detroit, Michigan

Running footage of the Buick Velite on the road.

General Motors (GM) will debut its Buick Riviera concept car for the first time in North America during the North American International Auto Show (NAIAS) in Detroit. The vehicle, initially unveiled at China's Auto Shanghai 2007, is the joint effort between GM and the Shanghai Automotive Industry Corporation – a partnership developed to showcase Buick's new global design direction. The Buick Riviera features a new hybrid system and an "earth and water" design theme. Designers indicate they also wanted to include subtle clues as to the car's Chinese influence, so they incorporated the yuanbao, a small curvaceous gold or silver ingot used in ancient China as currency and popular today as a symbol of ancient Chinese prosperity. The vehicle, auto officials say, was originally influenced by the Buick Velite, a four-seat convertible introduced in 2004.